Looking for the best SEO tools and their costs? Here's a quick breakdown of pricing and features for the top 10 SEO tools, ranging from budget-friendly options to premium solutions:
- Ahrefs: Starts at $108/month. Best for backlink analysis and competitor research.
- SEMrush: Starts at $129.95/month. Great for all-in-one digital marketing tools.
- Moz Pro: Starts at $79/month. Focuses on technical SEO and Domain Authority.
- SpyFu: Starts at $8/month. Excellent for competitor keyword insights.
- Mangools: Starts at $20/month. Affordable with essential SEO tools.
- Ubersuggest: Starts at $29/month. Simple, budget-friendly SEO basics.
- WebCEO: Starts at $99/month. Strong technical SEO tools and white-label features.
- SE Ranking: Starts at $39/month. Flexible, cost-effective for small businesses.
- Serpstat: Starts at $50/month. Offers keyword research and technical audits.
- Majestic: Starts at $42/month. Focused solely on backlink analysis.
Quick Comparison Table
| Tool | Starting Price | Key Features | Best For |
|---|---|---|---|
| Ahrefs | $108/month | Backlink analysis, competitor research | Agencies, large businesses |
| SEMrush | $129.95/month | All-in-one marketing tools | Agencies, PPC and SEO campaigns |
| Moz Pro | $79/month | Technical SEO, Domain Authority | Small to medium businesses |
| SpyFu | $8/month | Competitor keyword insights | Budget-conscious users |
| Mangools | $20/month | Essential SEO tools | Beginners, small businesses |
| Ubersuggest | $29/month | Keyword research, site audits | Freelancers, small teams |
| WebCEO | $99/month | Technical audits, white-label features | Agencies, enterprises |
| SE Ranking | $39/month | Keyword tracking, site audits | Small to medium businesses |
| Serpstat | $50/month | Keyword research, competitor analysis | Growing agencies |
| Majestic | $42/month | Backlink analysis | Link-building specialists |
Key Takeaway
Choose a tool based on your budget and needs. For detailed backlink insights, go with Ahrefs or Majestic. For all-in-one solutions, SEMrush or SE Ranking are great picks. If you're on a tight budget, SpyFu and Mangools offer solid features at lower costs. Test free trials to find the best fit for your goals.
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1. Ahrefs Pricing and Features
Ahrefs stands out as a top-tier SEO tool, with its main strength in backlink analysis and competitor research. The platform offers four different plans to match your needs, whether you're flying solo or running a big team.
Here's what you'll pay and get with each plan:
| Feature | Lite | Standard | Advanced | Enterprise |
|---|---|---|---|---|
| Monthly Price | $83 | $279 | $699 | $999 |
| Projects | 2 | 5 | 10 | 20+ |
| Keywords to Track | 500 | 2,500 | 5,000 | 10,000+ |
| Data Exports/mo | 25 | 100 | 400 | 1,000 |
| Users | 1 | 3 | 7 | Custom |
| Note: Annual billing required for listed rates. Monthly billing available at higher rates. |
Starting with the Lite plan at $83/month, you'll get the core stuff - Site Explorer, Keywords Explorer, and Site Audit tools. It's perfect if you're a freelancer or running a small business.
Want more power? The Standard plan ($279/month) kicks things up with extra keyword tracking, historical data, and cool features like content gap and link intersect analysis.
For bigger operations, there's the Advanced plan ($699/month) and Enterprise plan ($999/month). These come with the whole package - unlimited crawls, API access, and custom training sessions.
Not ready to commit? Try Ahrefs Webmaster Tools for free. While it's basic, it'll give you a taste of how the platform works and the quality of data you can expect.
Sure, Ahrefs isn't cheap - but you get what you pay for. While it's the king of backlink analysis, keep in mind that SEMrush might be worth checking out if you need more competitive research tools. Let's look at their pricing next.
2. SEMrush Pricing and Features
SEMrush packs more punch than Ahrefs when it comes to digital marketing tools, especially for PPC research and keeping tabs on competitors. It's built for marketing agencies and big companies who want everything under one roof. Plus, unlike Ahrefs, you can take it for a test drive with a free trial.
| Plan Feature | Pro | Guru | Business |
|---|---|---|---|
| Monthly Price | $129.95 | $249.95 | $499.95 |
| Projects | 5 | 15 | 40 |
| Keywords to Track | 500 | 1,500 | 5,000 |
| Results per Report | 10,000 | 30,000 | 50,000 |
| Users | 1 | 3 | 10 |
Starting at $129.95 monthly, the Pro plan gives you the basics - perfect for freelancers and small businesses ready to step up their SEO game. You'll get tools for digging into keywords, checking out what competitors are doing, and making sure your site's running smoothly.
Want more muscle? The Guru plan ($249.95/month) and Business plan ($499.95/month) kick things up a notch. You'll get access to past data, tools to beef up your content game, API connections, and reports you can brand as your own. These plans are built for growing agencies and big companies juggling multiple high-traffic websites.
Here's what makes SEMrush special: their SERP analysis tool shows you exactly how your competitors are climbing the rankings. They've also thrown in some neat tools for tweaking your content and boosting your local SEO game.
Sure, SEMrush's starter plan costs more than Ahrefs, but you're getting more tools for your money across all plans. Think of it as your Swiss Army knife for both organic and paid search - it does a bit of everything, and does it well.
Next up: let's see what Moz Pro brings to the table with their pricing and features.
3. Moz Pro Pricing and Features
Moz Pro keeps things simple with SEO tools that focus on what matters most: technical SEO and their own metrics like Domain Authority. If you're all about organic search optimization, you'll find exactly what you need here.
Let's look at their pricing structure:
| Plan | Standard | Medium | Large | Premium |
|---|---|---|---|---|
| Monthly Price | $99 | $179 | $299 | $599 |
| Keywords to Track | 300 | 1,500 | 3,000 | 4,500 |
| Campaigns | 3 | 10 | 25 | 40 |
| Page Crawls | 100K | 500K | 1.25M | 2M |
| Users | 1 | 2 | 3 | 5 |
The Standard plan starts at $99/month and packs a punch - you get rank tracking and site auditing tools that can crawl up to 100,000 pages weekly (that's more than what you'd get from other tools at this price). Not sure if it's right for you? No problem - every plan comes with a 30-day free trial.
Need more muscle? The Medium plan ($179/month) steps things up for growing agencies with better keyword tracking and campaign tools. Running the big leagues? The Large ($299/month) and Premium ($599/month) plans deliver the heavy-duty tech SEO features and competitor analysis you'll need.
Here's what makes Moz Pro different: While SEMrush tries to be your all-in-one marketing Swiss Army knife and Ahrefs zeroes in on backlinks, Moz Pro stays laser-focused on SEO tools. Plus, with a lower starting price, it's perfect if organic search is your main game.
Next up, we'll check out SpyFu - a tool that might catch your eye if you're into competitive keyword research without breaking the bank.
4. SpyFu Pricing and Features
SpyFu keeps their SEO tool pricing straightforward, putting competitor analysis and keyword research front and center. Here's what they offer:
| Plan | Basic | Professional | Team |
|---|---|---|---|
| Monthly Price | $39 | $79 | $299 |
| Keyword Results | 5,000 | 15,000 | 40,000 |
| Domain Searches | 250 | 500 | 2,000 |
| API Access | No | Yes | Yes |
| Users | 1 | 3 | 5 |
| Sales Leads | 250 | 500 | 2,000 |
Instead of a limited free trial, SpyFu gives you a 30-day money-back guarantee. You get to test EVERYTHING the platform offers - no restrictions. This means you can really see if it's right for your business.
At $39/month, the Basic plan costs way less than competitors like Moz Pro and Ahrefs (they start at $99/month). It's perfect for freelancers and small businesses who want to spy on their competition. The Professional plan fits growing agencies, while the Team plan works best for bigger organizations juggling multiple clients.
Here's what makes SpyFu different: They're ALL about competitive intelligence. Want to know which keywords make money for your competitors? Or what their ad strategy looks like? That's SpyFu's bread and butter. Their Professional plan ($79/month) gives you three times more keyword data than Basic - most users find this sweet spot hits the mark.
Running an agency or managing a big team? The Team plan at $299/month unlocks full access to historical data and lets you export everything you need. It's built for handling client work and deep-diving into competitor research.
While SpyFu shines at competitor analysis, we'll look at Majestic next - they take a different path with their focus on backlink analysis.
5. Majestic Pricing and Features
Majestic takes a different approach from other SEO tools. Instead of trying to do everything, they focus on one thing: backlink analysis. While Ahrefs and SEMrush cast a wide net with their features, Majestic goes deep into the world of backlinks.
Here's what each plan costs and what you get:
| Plan | Lite | Pro | API |
|---|---|---|---|
| Monthly Price | $42 | $83 | $333 |
| Analyzed URLs | 1M | 20M | 100M |
| Users | 1 | 1 | 5 |
| Backlink History | Limited | Full | Full |
| API Access | No | Limited | Full |
The Lite plan starts at $42/month - perfect for small businesses just getting started with backlink analysis. But heads up: you can only analyze 1 million URLs, which might not be enough if you're handling multiple websites.
Want more power? The Pro plan at $83/month lets you analyze 20 million URLs and gives you complete backlink history. It's built for SEO pros who need to dig deeper.
For the big players, there's the API plan at $333/month. You get a massive 100-million URL analysis limit, room for 5 users, and full access to Majestic's backlink data through their API.
Here's the thing: with Majestic, you're paying for depth, not breadth. If you're serious about link building and studying competitor backlinks, this tool is money well spent. But if you need other SEO features like keyword research or rank tracking, you'll probably need to add another tool to your stack.
Up next, we'll look at Mangools - a tool that takes a different approach by mixing affordability with multiple SEO features.
6. Mangools Pricing and Features
Looking for an SEO tool that won't break the bank? Mangools might be your answer. They've packed their suite with essential SEO tools at prices that make Ahrefs and SEMrush look expensive.
The Mangools package includes five core tools: KWFinder, SERPChecker, SERPWatcher, LinkMiner, and Site Profiler. And here's the best part - you get ALL these tools with every plan. No feature-gating or upsells.
Let's look at what each plan costs and what you get:
| Plan | Basic | Premium | Agency |
|---|---|---|---|
| Monthly Price | $49 | $69 | $129 |
| Keyword Tracking | 200 | 700 | 1,500 |
| SERP Lookups/day | 100 | 500 | 1,200 |
| Backlink Rows | 25K | 70K | 150K |
| Site Audits | 100 pages | 250 pages | 500 pages |
| Users | 1 | 3 | 10 |
The Basic plan ($49/month) is perfect if you're flying solo or running a small business. You can track 200 keywords and check 100 SERP results daily - enough to keep tabs on a couple of websites.
Want more power? The Premium plan ($69/month) ups the game with 700 tracked keywords and room for 3 users. It's built for small agencies starting to grow.
Got a bigger team? The Agency plan ($129/month) handles 10 users and 1,500 keywords. Plus, you get 150K backlink rows to dig deep into your link profile.
What sets Mangools apart? They keep it simple. Unlike other SEO tools that save their best features for top-tier plans, Mangools gives you access to their complete toolkit from day one. Next up: let's see how Serpstat's pricing compares.
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7. Serpstat Pricing and Features
Serpstat offers an all-in-one SEO platform with three pricing tiers. Each tier comes with different data limits and features to match various business needs.
Let's look at what Serpstat offers:
| Feature | Lite | Standard | Advanced |
|---|---|---|---|
| Monthly Price | $50 | $191 | $410 |
| Keyword Research | Basic | Advanced | Full |
| Technical Audit | Limited | Extended | Complete |
| Competitor Analysis | Basic | Advanced | Advanced |
| Team Members | 1 | 3 | 5 |
The Lite plan starts at $50/month and gives you the basics - you'll get essential keyword research tools and simple technical audits, though with lower data limits than what you'd get with Mangools' Basic plan.
Want more power? The Standard plan at $191/month ups the game with bigger data limits and better tools. You can dig deeper into competitor analysis and work with up to three team members.
For the full package, there's the Advanced plan at $410/month. It unlocks everything Serpstat has to offer - no restrictions on features, detailed technical audits, and room for five team members.
Here's what you actually get: The basic keyword research shows you search volumes and difficulty scores. As you move up to advanced and full options, you'll see historical data, SERP analysis, and smart keyword grouping. The technical audits follow the same pattern - starting with simple site checks and building up to detailed analysis with custom settings and in-depth reports.
One nice touch: Serpstat lets you try before you buy with a free trial - no credit card needed. Just keep in mind that while you get lots of features, the prices run higher than some other tools, especially at the entry level.
"Serpstat offers a comprehensive SEO toolkit that includes keyword research, competitor analysis, and technical SEO audits. While its pricing might seem steep compared to some alternatives, the platform's depth of features can justify the investment for businesses requiring robust SEO analysis capabilities."
Up next, we'll take a look at SE Ranking, which might interest you if you're looking for a budget-friendly SEO tool that doesn't skimp on features.
8. SE Ranking Pricing and Features
SE Ranking gives you a 14-day free test drive on all plans. It's not as data-rich as Ahrefs or SEMrush, but it won't break the bank and packs plenty of features for most SEO needs.
Here's what each plan costs and what you get:
| Plan | Monthly Price | Projects | Crawled Pages | Backlinks/Project |
|---|---|---|---|---|
| Essential | $44 | 10 | 50,000 | 500 |
| Pro | $89 | 50 | 250,000 | 2,500 |
| Business | $191 | 100 | 1,000,000 | 10,000 |
The $44/month Essential plan hits the sweet spot for small businesses. You can manage up to 10 projects and get all the must-have SEO tools - from keyword research to technical audits and backlink tracking.
Want more muscle? The Pro plan at $89/month bumps you up to 50 projects with bigger limits across the board. It's perfect for growing agencies and mid-sized companies that need extra room to work.
Got a big operation? The Business plan at $191/month is built for the heavy hitters. With space for 100 projects and much higher limits, it's what large companies and busy agencies need to handle multiple high-traffic sites.
"SE Ranking offers a comprehensive SEO toolset that provides excellent value for money, especially for small to medium-sized businesses. While it may not match the data depth of premium tools like Ahrefs or SEMrush, its pricing structure makes it an attractive option for businesses seeking a balance between functionality and cost."
Looking for something different? Ubersuggest has its own pricing setup that might catch your eye if you're watching your budget.
9. Ubersuggest Pricing and Features
Ubersuggest stands out from tools like Ahrefs and SEMrush with its one-time payment model - pay once, keep access forever. No more monthly bills!
Here's a breakdown of what you'll get:
| Plan | Monthly Price | Users | Daily Reports | Key Features |
|---|---|---|---|---|
| Individual | $29 | 1 | 100 | Keyword research, Site audit, Backlink analysis |
| Business | $49 | 3 | 300 | Team collaboration, Priority support |
| Enterprise | $99 | 10 | 900 | White-label reports, API access |
Want to try before you buy? Each plan comes with a 7-day free trial with full access to every feature.
The $29/month Individual plan works great for freelancers and small businesses who need the basics. Need team access? The $49/month Business plan lets 3 users work together and pumps up your daily reports. Running an agency? The $99/month Enterprise plan adds white-label reports and API access to the mix.
"Ubersuggest provides a cost-effective alternative to premium SEO tools, offering core functionality at a fraction of the price. While it may not match the depth of data provided by industry leaders, its straightforward pricing and lifetime access options make it an attractive choice for budget-conscious marketers and small businesses."
For those needing more advanced features, WebCEO might be a better fit - but you'll pay more for those extra bells and whistles.
10. WebCEO Pricing and Features
Looking for enterprise-level SEO tools? WebCEO might be your answer. They offer heavy-duty SEO analysis tools, with a focus on technical audits and white-label options. The best part? You can test drive ALL features with their 14-day free trial.
Here's what each plan costs and what you'll get:
| Plan | Monthly Price | Key Features |
|---|---|---|
| Solo | $74 | Keyword research, rank tracking, basic SEO audit |
| Startup | $124 | Advanced technical audits, competitor analysis |
| Agency | $251 | White-label reports, API access, unlimited projects |
If you're flying solo, the $74/month plan has the basics covered. Need more muscle? The Startup plan at $124/month packs extra features for teams ready to level up.
"WebCEO offers enterprise-level SEO capabilities with a focus on technical analysis and rank tracking. While its pricing sits higher than some competitors, the platform justifies the cost through comprehensive features and robust reporting capabilities."
For agencies juggling multiple clients, the $251 monthly Agency plan is built for you - you'll get unlimited projects and white-label reporting. What makes WebCEO stand out? Their technical audit tools go DEEP - we're talking seriously detailed crawl analysis and site fixes.
Each plan comes with generous usage limits, and their technical SEO features are particularly strong. If you're big on technical SEO, you'll appreciate how thorough their site analysis gets.
Comparison of Pros and Cons
Want to know how the top SEO tools stack up? Let's look at what each one offers - from trial periods to pricing.
Most platforms let you test drive their features first. SEMrush, SE Ranking, and Moz Pro give you 14-30 days to try things out. Ahrefs takes a different approach with their $7 week-long trial.
Here's how these tools measure up against each other:
| Tool | Price Level | What's Great | What's Missing |
|---|---|---|---|
| Ahrefs | High-end | Best backlink data, top competitor research | Costs more, no free option |
| SEMrush | Premium | Full marketing toolkit, deep keyword insights | Takes time to learn, complex |
| Moz Pro | Middle | Easy to use, local SEO tools | Fewer backlinks in database |
| SpyFu | Lower | Strong competitor insights, budget-friendly | Basic technical tools |
| Majestic | Middle | In-depth backlink tools, past data | Basic keyword research |
| Mangools | Lower | Easy interface, good value | Fewer advanced options |
| Serpstat | Middle | Good API, fair pricing | Smaller keyword pool |
| SE Ranking | Low-mid | Flexible plans, white-label ready | Limited past data |
| Ubersuggest | Lower | Simple to use, lifetime deals | Basic features only |
| WebCEO | Middle | Strong tech tools, white-label options | Higher starting price |
"SEMrush offers the most comprehensive suite of tools but at a higher price point, while SE Ranking provides similar features at a more budget-friendly rate, making it an attractive alternative for small to medium-sized businesses."
Running an agency or big business? SEMrush and Ahrefs pack the punch you need with solid APIs and detailed reports. Need white-label reports? WebCEO and SE Ranking offer these at better prices.
Looking for something specific? Here's what you'll pay:
- WebCEO's technical SEO tools: $74/month
- Mangools' keyword research: $20/month
- SpyFu's competitor analysis: $8/month
- Majestic's backlink focus: $41.67/month
- SE Ranking's complete package: $44/month
Final Thoughts
Want to pick the perfect SEO tool? Start with free trials. You can test-drive most platforms for 7-30 days at no cost. SEMrush, Moz Pro, and others let you try basic features without spending a dime.
Money talks when it comes to SEO tools. At the high end, Ahrefs costs $999/month and SEMrush runs $499.95/month. Big agencies and companies often find these worth the investment - they get tons of data and advanced features in return.
"The SEO tools market offers solutions for every budget, from SpyFu's entry-level plan at $33/month to Ahrefs' enterprise solution at $999/month. The key is matching your needs with the right feature set rather than overpaying for capabilities you won't use."
Looking for middle ground? Check out Moz Pro, starting at $99/month. It hits the sweet spot between features and price, making it perfect for growing businesses that need solid SEO tools without the enterprise-level price tag.
On a tight budget? You've got options. Mangools ($49/month) and SpyFu ($33/month) pack the essentials into wallet-friendly packages. They focus on what matters most: helping you improve your SEO without fancy extras.
For bigger operations, tools like SEMrush (from $129.95) and Moz Pro (from $99) offer custom pricing. Tell them what you need, and they'll build a package that fits. As your business grows, you can add more features.
FAQs
Is there free SEO tools?
Yes! You can get started with SEO without spending a dime. Here's what's available:
Free Tools You Can Use Right Now:
- Ahrefs Webmaster Tools: A stripped-down version of their premium suite
- Google Lighthouse: A super-handy browser extension for technical SEO checks
- Google Search Console: Your go-to for site performance data
- Bing Webmaster Tools: Great for tracking your Bing rankings
"The SEO tools market has evolved significantly in 2023, with many premium providers now offering free entry-level versions."
Want to test-drive the fancy stuff? Most top SEO tools let you try their premium features free for 14-30 days. While free tools work great when you're just starting out, you might need to level up to paid options as your business grows.
Think of it like learning to drive - you start with a basic car, but eventually, you might want something with more horsepower. The same goes for SEO tools - as your needs get bigger, paid tools give you more data and better features to work with.
